Decorative Type by Adobe Make IT logo designer Shaivalini Kumar
I first found out about Shaivalini Kumar when she was applauded for her striking logo design during the Adobe Make IT design conference in Sydney. The logo she had designed for the conference caught everyone’s attention and was almost the most memorable part of it as it added a sense of playfulness and excitement to the event.
Shaivalini Kumar is a Visual Communication Designer from New Delhi who works primarily with illustration and typography. A lot of her work is Indian inspired and tends to be very colourful and vibrant with a touch of 3D, specially when it comes to her typography. Shaivalini’s work is not like any design work you’ve seen before – and her designs have been widely recognised due to their uniqueness, individuality and professionalism.
Her project, Decorative Type, caught my eye as the amount of effort and passion that has been put into the work is very apparent. Every letter is designed with high attention to detail using colours, shapes and patterns carefully chosen to add an oriental yet contemporary and lively feel to the work.